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Pretty Overpriced In Pink

Today's cartoon stems from a 2015 study by the New York City Department of Consumer Affairs which indicated that goods marketed to women cost, on average, 7% more than their similar, male-intended counterparts. And for items like, say, deodorant the difference can be as high as 13%.

• 7 percent more for toys and accessories
• 4 percent more for children’s clothing
• 8 percent more for adult clothing
• 13 percent more for personal care products
• 8 percent more for senior/home health care products

That's a pretty hefty stipend for a modestly revised label and some lavender paint.

My favorite image from the study was this one, taken from a recent Target catalog. Click the image for a bigger version.

scooter prices

This, of course, comes as no surprise to most women but the practice must still work as the supermarket shelves are crammed with adorable pink and baby blue packaging reeking of flowers, incense, and Darwin-knows-what-else.

Me? If the women's deodorant is on sale and a bargain to boot I don't sweat the packaging. Besides, it's fun watching the GF sweat as she tries to identify whose perfume has rubbed off on me. Heh.


end rant

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Identical Pit Stop deodorant containers, one blue, one pink, labeled "For Women".