The Secret Ingredient is Love.
 From
consumerist.com:
"Rockstar Energy Drink Doesn't Want Consumers To Know
About Connection To Shock Jock Michael Savage"
Did you know ultra-conservative talk radio guy Michael Savage
has intimate family connections to Rockstar Energy Drink?
If lawyers for the company have their way, you wouldn't,
because over the past week they've started going after people
who have publicized the connection. They managed to get one
guy's "Boycott Rockstar" facebook account closed
without warning, and threatened him with a business libel
lawsuit if he didn't publicly apologize. A gay news website,
gaywired.com, has had to publish a partial retraction. None
of this changes the fact that Michael Savage's son is listed
as the founder and CEO of Rockstar, or that Michael Savage's
wife is listed as the director, treasurer, and secretary
of both Rockstar and Savage Productions. Or that both companies
share the same address.
For those who don't know who he is, Michael Savage—whose
real last name is Weiner—is a shock jock who likes
to make outrageous statements about, among other things,
gays and immigrants. Specifically, he doesn't like either
of those groups, and occasionally pops up in the media for
(real examples) telling a gay caller to get AIDS and die
and calling for the banning of all Muslim immigration to
the U.S. He's also a bestselling writer who's written several
books on herbalism and homeopathy, which is certainly in
the same sphere of expertise as formulating an herb-laden
energy drink. Who knows, maybe his son read his dad's books
in private.
We're not calling for a boycott of Rockstar Energy Drink—personally,
I think Savage is a giant colostomy bag of a man, but I don't
buy energy drinks in the first place—but we think companies
owe their consumers a fair amount of transparency when it
comes to who's behind a product, or where the profits are
going. Imagine buying your favorite ketchup and assuming
it's politically meaningless, and then finding out Michael
Moore rakes in cash from it. Yes, Michael Moore. How's that
ketchup taste now?
Anyway, so now you know. Michael Savage officially has nothing
to do with Rockstar Energy Drink. His son, his wife, and
his address are all participants, however.
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See ya Wednesday!
=mike=
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